Hoisst
Hoisst, a leading distributor of food manufacturing products such as chocolates, sauces, and confectioneries, faced challenges in evaluating and analyzing their business development (BD) requirements across multiple regions and outlets. With a network of 12 business development executives and contracts with various confectionery companies, they needed insights to optimize their sales and distribution strategies.
28%
Increased sales volume
22%
Improved sales efficiency
15%
Decreased distribution costs
25%
Reduced inventory holding costs by
Problem
Hoisst struggled to understand the performance of their products across different outlets and cities. They lacked visibility into which products performed best in specific outlets or cities, hindering their ability to make data-driven decisions and maximize sales.
Solution
Atticus Analytics stepped in to integrate Hoisst’s accounting ERP system (Zoho) with their Looker studio for enhanced data analysis capabilities. By categorizing outlets based on zones, business scope, and outlet types, Atticus Analytics provided Hoisst with actionable insights to optimize their sales and distribution strategies.
Implementation
Data Integration: Atticus integrated Hoisst’s ERP system with Looker to consolidate and visualize sales data effectively.
Data Categorization: Outlets were categorized based on various factors such as geographical location, business scope, and outlet types.
Visualizations and Hypothesis Testing: Atticus built multiple visualizations of the data to understand the scope of analysis and tested hypotheses to identify the most effective sales strategies.
Results
Enhanced Visibility: Hoisst gained insights into the performance of their products across different outlets and cities.
Optimized Sales Strategies: With real-time data on product performance, Hoisst could optimize their sales strategies to focus on high-performing outlets and products.
Improved Decision-Making: Data-driven insights empowered Hoisst to make informed decisions regarding inventory management, sales promotions, and distribution channels.
Conclusion
Atticus Analytics’ data-driven approach helped Hoisst optimize their sales and distribution processes, leading to increased efficiency, profitability, and customer satisfaction.
About Us
Hoisst, a leading distributor of food manufacturing products such as chocolates, sauces, and confectioneries, faced challenges in evaluating and analyzing their business development (BD) requirements across multiple regions and outlets. With a network of 12 business development executives and contracts with various confectionery companies, they needed insights to optimize their sales and distribution strategies
Sector
FMCG Distribution
Location
South India (HQ Coimbatore, TN)
Size
~USD 15 Mn ARR