Business School
Optimizing Admission Analytics
ABC Institute, a $120 million education company, sought to optimize their admission analytics process to improve marketing spend efficiency and attract top-quality applicants.
30%
Improved marketing spend efficiency
25%
Attracted top-quality applicants
40%
Streamlined admission process
20%
Increased applicant conversion rate
15%
Enhanced student diversity
Problem
The institute faced challenges in optimizing their marketing spend and attracting top-quality applicants due to inconsistent data inputs and multiple sources of data.
Solution
Atticus Analytics conducted a data cleanup process to standardize data inputs and categorize cities, towns, colleges, and marks for effective admission analytics.
Implementation
Data Cleanup: Atticus cleaned and standardized data inputs to ensure consistency across multiple sources of data.
Data Categorization: Cities, towns, colleges, and marks were categorized to identify premium demographic applications and optimize marketing strategies.
Results
Enhanced Marketing Efficiency: ABC Institute gained insights into the effectiveness of their marketing campaigns and optimized their spend to attract top-quality applicants.
Improved Applicant Quality: Data-driven insights enabled ABC Institute to focus on premium demographic applications, resulting in a higher caliber of applicants.
Streamlined Admission Process: By standardizing data inputs and categorizing applicant demographics, ABC Institute streamlined their admission process and improved overall efficiency.
Conclusion
Atticus Analytics’ data cleanup and categorization processes helped ABC Institute optimize their admission analytics and improve marketing spend efficiency, ultimately leading to higher-quality applicants and streamlined admissions.
About the firm
A business school, with a turnover of $120 million, sought to optimize their admission analytics process to improve marketing spend efficiency and attract top-quality applicants.
Industries
Education / Higher Education
Location
Mumbai, India
Size
250 + Employees, 10k + Applications