Business School

Optimizing Admission Analytics

ABC Institute, a $120 million education company, sought to optimize their admission analytics process to improve marketing spend efficiency and attract top-quality applicants.

30%

Improved marketing spend efficiency

25%

Attracted top-quality applicants

40%

Streamlined admission process

20%

Increased applicant conversion rate

15%

Enhanced student diversity

Problem

The institute faced challenges in optimizing their marketing spend and attracting top-quality applicants due to inconsistent data inputs and multiple sources of data.

Solution

Atticus Analytics conducted a data cleanup process to standardize data inputs and categorize cities, towns, colleges, and marks for effective admission analytics.

Implementation

Data Cleanup: Atticus cleaned and standardized data inputs to ensure consistency across multiple sources of data.

Data Categorization: Cities, towns, colleges, and marks were categorized to identify premium demographic applications and optimize marketing strategies.

Results

Enhanced Marketing Efficiency: ABC Institute gained insights into the effectiveness of their marketing campaigns and optimized their spend to attract top-quality applicants.

Improved Applicant Quality: Data-driven insights enabled ABC Institute to focus on premium demographic applications, resulting in a higher caliber of applicants.

Streamlined Admission Process: By standardizing data inputs and categorizing applicant demographics, ABC Institute streamlined their admission process and improved overall efficiency.

Conclusion

Atticus Analytics’ data cleanup and categorization processes helped ABC Institute optimize their admission analytics and improve marketing spend efficiency, ultimately leading to higher-quality applicants and streamlined admissions.

  

  About the firm

A business school, with a turnover of $120 million, sought to optimize their admission analytics process to improve marketing spend efficiency and attract top-quality applicants.

 Industries

  Education / Higher Education

 Location

   Mumbai, India

 Size

  250 + Employees, 10k + Applications

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